| Dirk Dougherty | 3506ac8 | 2014-02-21 11:15:52 -0800 | [diff] [blame] | 1 | page.title=Monetize with Subscriptions |
| 2 | page.image=/distribute/images/subscription.jpg |
| 3 | page.metaDescription=Sell subscriptions to your products to create continuing revenue streams. |
| 4 | page.tags="in-app", "iap", "monetizing", "free", "trials" |
| 5 | @jd:body |
| 6 | |
| 7 | <div class="figure"> |
| 8 | <img src="{@docRoot}images/gp-subscription-0.jpg"> |
| 9 | <p class="img-caption" style="width:300px;"> |
| 10 | In-App Subscriptions |
| 11 | </p> |
| 12 | </div> |
| 13 | |
| 14 | <p> |
| 15 | Subscriptions provide an excellent opportunity to create continuing revenue |
| 16 | streams. Subscriptions are similar to digital goods offered through <a href= |
| 17 | "{@docRoot}google/play/billing/index.html">In-app Billing</a> but made |
| 18 | available on a recurring monthly or annual basis. |
| 19 | </p> |
| 20 | |
| 21 | <p> |
| 22 | When users purchase subscriptions in your apps, Google Play handles all |
| 23 | checkout details so your apps never have to directly process any financial |
| 24 | transactions. Google Play processes all payments for subscriptions through |
| 25 | Google Wallet, just as it does for standard in-app products and app |
| 26 | purchases. This ensures a consistent and familiar purchase flow for your |
| 27 | users and reduces cart abandonment rates. |
| 28 | </p> |
| 29 | |
| 30 | <p> |
| 31 | At a basic level you can offer use of your apps or access to their content on |
| 32 | a subscription basis, using a <a href= |
| 33 | "{@docRoot}google/play/billing/billing_subscriptions.html#trials">free trial |
| 34 | subscription</a> to allow users to explore the apps or content. |
| 35 | </p> |
| 36 | |
| 37 | <p> |
| 38 | A more advanced approach is to offer specific features or content items as |
| 39 | subscriptions within your apps. This way you can offer users basic or core |
| 40 | features or content for free or part of the initial purchase and extended |
| 41 | features or content as subscriptions. You can have multiple subscriptions |
| 42 | active in an app at any one time. |
| 43 | </p> |
| 44 | |
| 45 | <p> |
| 46 | To get started with subscriptions you need to set-up a Google Wallet <a href= |
| 47 | "{@docRoot}distribute/googleplay/start.html#merchant-account">Merchant |
| 48 | Account</a> from the Developer Console. You then define subscriptions for |
| 49 | published or draft apps in the <a href= |
| 50 | "{@docRoot}distribute/googleplay/developer-console.html#in-app-billing">In-app |
| 51 | Products</a> section of the Developer Console, integrate the In-app Billing |
| 52 | API into your apps, and add the mechanisms to unlock subscribed features or |
| 53 | deliver content. |
| 54 | </p> |
| 55 | |
| 56 | <div class="sidebox" style="width:400px;float:left;margin-left:0"> |
| 57 | <p> |
| 58 | <strong>Tip:</strong> Due to some direct carrier billing limits, we |
| 59 | recommend monthly subscriptions. Annual subscriptions may exceed limits, |
| 60 | causing the purchase to be blocked and you to lose that revenue. |
| 61 | </p> |
| 62 | </div> |
| 63 | |
| Scott Main | 2f33f97 | 2014-05-19 19:13:45 -0700 | [diff] [blame] | 64 | <p style="clear:both"> |
| 65 | </p> |
| 66 | <div class="headerLine"><h2 id="related-resources">Related Resources</h2></div> |
| Dirk Dougherty | 3506ac8 | 2014-02-21 11:15:52 -0800 | [diff] [blame] | 67 | |
| 68 | <div class="resource-widget resource-flow-layout col-13" |
| 69 | data-query="collection:distribute/monetize/subscriptions" |
| 70 | data-sortOrder="-timestamp" |
| 71 | data-cardSizes="9x3" |
| 72 | data-maxResults="6"></div> |
| 73 | |